Its Official: Trisha Cardoso Drawn on As Top Communications Executive At Showtime

Trisha Cardoso Lands Top Showtime PR Job Showtime Systems today introduced the appointment of veteran PR executive Trisha Cardoso up communications publish of EVP, Corporate Communications. Cardoso works Richard Licata who departed last evening to become listed on his former boss Robert Greenblatt as EVP communications for NBC Entertainment. In her own new role, Cardoso, who began her professional career in Showtime’s PR department 20 years ago, will oversee Showtime Systems’ programming publicity, media and talent relations, occasions, corporate branding and pr. She'll also function as the organization’s chief press officer so that as communications liaison with parent company CBS Corp. Cardoso isn't a straight-forward choice to do the job as she doesn’t originate from another network or studio. The first kind SVP publicity for Vital Network TV spent yesteryear eight years outdoors from the spotlight, controlling her very own proper talking to firm whilst raising her daughter. Cardoso oversaw crisis communications, lifestyle marketing, media relations and social mediaoutreach for an array of clients, such as the Hollywood-centric ICM, seriesTwo . 5 Males, producers James Burrows and Chuck Lorre, in addition to non-entertainment organizations the California Condition Summer time School for that Arts, the African nation of Gabon, The Turks & Caicos Worldwide Film Festival, Hudson Jeans, and also the five-star luxury resort Pelican Hill in Newport Beach. It had been really Cardoso’s unorthodox background that become a huge hit to Showtime’s entertainment leader David Nevins who brought the quest for Licata’s alternative. “My goal ended up being to hire a company artistically inspired andstrategically focused,who may also bringa large picture perspective,” he stated. “I’ve known and respected Trisha for several years, so when you mix her broad experience of such varied areas of the communications business together with her extensive background in entertainment media relations, you've got a very formidable leader for the already top-notch communications department.” Showtime’s Robin McMillan, SVP, Pr, continues to supervise consumer pr teams on shorelines. Johanna Fuentes, Vice president, Corporate Pr, continues to handle corporate trade and business media relations. Both will are accountable to Cardoso. As SVP of Advertising, Publicity and Promotion for Vital TV, Cardoso oversaw trade, consumer media, award campaigns,and mix-promotions on all series, including juggernaut Frasier. Before joining Vital in 1993 as Vice president, Media Relations, she was Vice president, Entertainment Marketing for Burson-Marsteller, where she oversaw media campaigns for Coca Cola, The Grammys, the Golden Globe and seriesNorthern Exposure andCheers. She became a member of Burson-Marsteller in 1991, coupled with formerly been Director of Television for Mahoney Communications.