Fox's 'Chronicle' cues QR code blitz

Having its ticking clock and situated footage-style hooks, a clip for 20th Century Fox's "Chronicle" created plenty of internet buzz if the first demonstrated in October. Now, the studio is striving to develop on that interest throughout Sunday's opening round in the Nfl 2010 national football league 2010 nfl playoffs. Fox Network will air a five-second "billboard" clip from the QR code through the Atlanta Falcons-NY Leaders wild-card game. The code, which might be scanned on mobile items, links the customer to have an online clip in the Max Landis-composed film. "We're really searching toward the film, so finding an additional way to interract while using audience is certainly the goal,Inch Fox prexy of domestic theatrical marketing and chief marketing officer Oren Aviv told Variety. Aviv mentioned that the amount of social-media buzz created with the pic's trailer brought to careful analysis supply the film one more push on Sunday. Studio is expecting greater than Thirty Dollars million people to start to see the billboard. "Facebook mentioned they'd never observed anything appreciate it,In . Aviv mentioned, watching the internet networking site told the studio it saw about 15 million interactions across the movie. "When Facebook states 'Wow,' you listen." "Chronicle" is docu-style account of three Tigard teens who develop superpowers after being uncovered with a mysterious substance inside the forest. Pic also provides attracted attention for showing the talents of several fresh faces. Film marks the feature directorial debut of Josh Trank and stars relative beginners Michael B. Jordan, Michael Kelly and Dane DeHaan. Author Landis offered the project to Fox a year ago. Scribe also optioned spec "Good Time Gang" to Robin Schorr's RCR Pictures which is presently in the office around the Frankenstein work with Fox-based Davis Entertainment. "Chronicle" opens Feb. 3. Contact Rachel Abrams at Rachel.Abrams@variety.com